Basma Alabdan, the founder of the brand, is a Saudi fashion and textile designer with an innovative artistic vision. Through her work, she seeks to elevate the local fashion scene while keeping pace with the latest global trends. She strongly believes in the importance of investing in and developing the resources available within the Kingdom of Saudi Arabia, considering them a fundamental pillar for creativity and excellence.
She aspires to create a positive impact on the Saudi fashion industry by presenting designs that reflect cultural heritage blended with contemporary elegance.
Basma Alabdan, the founder of the brand, is a Saudi fashion and textile designer with an innovative artistic vision. Through her work, she seeks to elevate the local fashion scene while keeping pace with the latest global trends. She strongly believes in the importance of investing in and developing the resources available within the Kingdom of Saudi Arabia, considering them a fundamental pillar for creativity and excellence.
She aspires to create a positive impact on the Saudi fashion industry by presenting designs that reflect cultural heritage blended with contemporary elegance.